As part of a massive product and brand overhaul, we announced the launch of the new comprehensive ZKSpace platform on December 20th. The platform is comprised of three main parts: ZKSwap, ZKSquare, and ZKSea, with an all-new-look user interface, NFT support, unlimited token listing, smoother withdrawal, optimized efficiency, and multi-chain support. This article is an interpretation of the new user interface (UI) design of ZKSpace, involving the changes of the logo, the color scheme, and the product UI.
We have introduced a brand-new logo with the overall ecological upgrade of ZKSpace. Some parts of the old logo are retained while some others are changed. Let’s have a look at the similarities and differences between the old and the new logos.
a. Symbol “Z” in the center stands for our focus on the ZK-Rollups field, which has always been the same.
b. The outer ring maintains the creative form of the original orbit and moon, which stands for the data interaction between the inner orbit L1 and the outer orbit L2 and reflects the space of ZK-Rollups.
c. The two orbits of the planet have gone from the dotted lines to the solid lines in higher quality, making the whole ecology more connected and systematic and the logo remaining recognizable at a smaller size.
d. The font is more powerful and professional as shown in “z k s p a c e”.
The new colors originate from the hue composition of galaxies throughout the universe. In the era of the Big Bang, the warm and explosive black and yellow color matching, compared with the original blue and purple color matching, can better reflect the enthusiasm of the explosion and the temperature of our products.
The word “space” is often associated with the universe, planets, and other embodiments of scientific and technological exploration. Therefore, black, as quiet and profound as it is, has been selected as the background color of ZKSpace. The brand name is painted in bright white color, complemented by orange accents, making the whole interface clear and focused. Multiple forms of information presentation are added, such as data, charts, images, etc., allowing users to interact with the products in a more intuitive and visualized way. The social media channels of ZKSpace are directly accessible with just one click. Users may find it much easier to join any of the ZKSpace communities.
When it comes to ZKSwap, ZKSquare, and ZKSea, which are filled with loads of information on swapping, payments, and NFTs, white is used as the background color and the text is in a dark color, keeping the information layer clean, clear, and centered so that users will not get visual fatigue from reading it for a long time.