#ZKSwap Rebranding# - good idea

English
1

Hello everybody.

I think rebranding is a good idea. There are several reasons for this:

  1. The project is losing position in the market.
  2. There are several competing brands with similar names.
  3. Replacing the brand is a good reason to remind about the project and bring the popularity back.

Thus, rebranding can help:

  • scale the project;
  • stand out from the background of competitors;
  • increase the number of users.

I think there is no need to include the name of the protocol and the word “Swap” in the new brand - it is already widely used. The new brand should be marketing friendly and understandable to users. I would like to suggest the name “WinEx” as a new brand. It consists of two words - “winner” and “exchange”.

L2 Address: 0x3A7409426f9696a997650315fa4c046625577463